- Customer Profile Board
- Moodboard (x2)
- Sketchbook
- Technical File
- Marketing Report
- Press Release
- Photoshoot/Lookbook
- Final Design Boards
- Final Garment
- Blog and Instagram
- Bibliography
Hello and welcome to my Final Major Project!
I am currently in my second year of college, studying Fashion & Clothing L3, UAL. This blog contains my journey throughout my Final Major Project (FMP) showing my original ideas and development, all the way through to my final presentation and exhibition in the Barnsley College Theater. If you wish to start from the beginning, please make your way to the very last post, by scrolling through the pages and making your way back up. If you wish to look at an individual aspect of my project, for example, my photoshoot, just click on the tab above. You can also find my Instagram journey on the right hand side of this blog. I hope you enjoy reading this as much as I did doing it. My FMP includes;
DIFFUSION RANGE
Diffusion range - from left to right
I have a created a diffusion range as I said that I would in my marketing report. It will be available to the public unlike my other collection and will we sold at a slightly cheaper price, but still with a designer price tag. The designs are all inspired by my existing collection, tweaking certain aspects to make them simpler and cheaper. The design on the far left is a simple dress, with a zip up the front and leather embellished pockets, this is a less complicated design which requires less manual labour - enabling me to lower the cost of the dress, yet still create a profit. The next design is an off the shoulder top, with structured sleeves, with culottes that have geometric pockets. The next design is cropped and fitted trousers, with zips in the side at the bottom. This is then paired with a turtle neck fitted top with bolero sleeves made of chiffon. An effortlessly chic and practical outfit for the working woman. The next design is a top and skirt, the top is a simple bodice with a chunky zip up the front paired with a drop hem ruffled skirt. The next is a co ordinate set, which is very on trend for the upcoming season when it is set to be released. A geometric keyhole style neckline, with a structured bottom and a strong statement skirt to match. The next is a cropped shirt top, made out a white crisp cotton, with sleeves to keep appropriate for the workplace. The skirt is a structured skirt with printed stripes - a huge trend for SS16. I have then price tagged each item using websites such as net-a-porter to judge how much eat item would retail for, remembering I am a designer market level.
EXHIBITION PLANNING
Here are a few images to inspire me on how to present my
exhibition. I will need to think about my theme, and how it will need to be
minimalist, yet well organised and presented. Some images have been taken from
the internet, however, others are ones taken by myself, during my time in
Paris. The Louis Vuitton exhibition in the Grand Palais and the YSL exhibition
in his very own studio. These images will inspire me on how to present my own
exhibition.
These are two plans on how I will present my exhibition; I plan
on using the first one as it is the most organised and professional. My garment
will be presented on a manikin, and on the plinth next to it, will be my look
book and magazine that people are free to look through. I will feature my mood
boards, designs boards and photo-shoot imagery in my exhibition.
FINAL DESIGN BOARDS
After previously experimenting with different styles of presenting my design boards, I decided on choosing the second one. It is well presented and laid out, and works well when representing my theme. However, I decided that the shading and stencil technique did not work well when it came to looking professional. Instead, I have cut out different shapes in different sizes and trickled them down one side of my board. I have then used a font from the internet, which I downloaded into Adobe Indesign, to create my collection name. I used the term 'Geometric Minimalism' not only because it is my collection name, but it is a catchy and a, to the point, phrase. I removed the black card divided as they separated up my designs too much, whereas without them, they flow better. For my final design board, I decided not to use specification drawings, as they have already been used and developed within my sketchbook work, but also because my images from my photoshoot worked so well. I have used the images, both front and back shots of my garment, as 3D specification drawings. They work well with the boards and the colour scheme flows.
LOOKBOOK
As well as creating a magazine which included my marketing report, press release and photo shoot imagery, I wanted to create a look book that allowed for me to have more imagery for people to view at my exhibition, as the photographs turned out so well. I used a photo book to create high quality and professional images, that includes a lot of imagery from my photoshoot.
CREATING MY MAGAZINE/MARKETING REPORT.
I have decided to conduct my marketing report in a magazine format, using the report as a interview. I have also incorporated my press release into this, as an introduction for me as a designer. I have stumbled across many problems during the creation of the magazine. Including the fact that I needed to include everything a high standard marketing report should have, such as the SWOT analysis, into an interview. I found that this took many attempts, using peer and tutor assessments to evaluate and reconsider the format. These drafts can be found tied into my book. These drafts included identifying the 4 promotion points and the SWOT analysis. However, after many reviews, I finally managed to produce a marketing report that included everything, and I am very pleased with the result, despite the commitment and effort it took to produce. I then needed to insert my report and press release into an actual magazine. I decided to use Adobe Indesign, a very complex but professional tool that would give me the outcome that I needed. Using online tutorials and help from peers and tutors, I was able to produce a high quality magazine, which we later decided would become an insert into a main magazine, that was focused solely on me, emerging as a new designer. I then printed, cut and pieced the magazine together myself, instead of using an online tool, as I believe I was able to produce an equally professional finish as they would have. I have used SRA3 paper for my magazine, to give a glossy finish, and 300 thickness SRA3 paper for the front and back cover, to make it sturdier. I have produced 4 copies that can then be viewed by everyone during my presentation and my exhibition.
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