CREATING MY MAGAZINE/MARKETING REPORT.

I have decided to conduct my marketing report in a magazine format, using the report as a interview. I have also incorporated my press release into this, as an introduction for me as a designer. I have stumbled across many problems during the creation of the magazine. Including the fact that I needed to include everything a high standard marketing report should have, such as the SWOT analysis, into an interview. I found that this took many attempts, using peer and tutor assessments to evaluate and reconsider the format. These drafts can be found tied into my book. These drafts included identifying the 4 promotion points and the SWOT analysis. However, after many reviews, I finally managed to produce a marketing report that included everything, and I am very pleased with the result, despite the commitment and effort it took to produce. I then needed to insert my report and press release into an actual magazine. I decided to use Adobe Indesign, a very complex but professional tool that would give me the outcome that I needed. Using online tutorials and help from peers and tutors, I was able to produce a high quality magazine, which we later decided would become an insert into a main magazine, that was focused solely on me, emerging as a new designer. I then printed, cut and pieced the magazine together myself, instead of using an online tool, as I believe I was able to produce an equally professional finish as they would have. I have used SRA3 paper for my magazine, to give a glossy finish, and 300 thickness SRA3 paper for the front and back cover, to make it sturdier. I have produced 4 copies that can then be viewed by everyone during my presentation and my exhibition.

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Labels: Marketing