EXHIBITION PLANNING

Here are a few images to inspire me on how to present my exhibition. I will need to think about my theme, and how it will need to be minimalist, yet well organised and presented. Some images have been taken from the internet, however, others are ones taken by myself, during my time in Paris. The Louis Vuitton exhibition in the Grand Palais and the YSL exhibition in his very own studio. These images will inspire me on how to present my own exhibition.

These are two plans on how I will present my exhibition; I plan on using the first one as it is the most organised and professional. My garment will be presented on a manikin, and on the plinth next to it, will be my look book and magazine that people are free to look through. I will feature my mood boards, designs boards and photo-shoot imagery in my exhibition.

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FINAL DESIGN BOARDS

After previously experimenting with different styles of presenting my design boards, I decided on choosing the second one. It is well presented and laid out, and works well when representing my theme. However, I decided that the shading and stencil technique did not work well when it came to looking professional. Instead, I have cut out different shapes in different sizes and trickled them down one side of my board. I have then used a font from the internet, which I downloaded into Adobe Indesign, to create my collection name. I used the term 'Geometric Minimalism' not only because it is my collection name, but it is a catchy and a, to the point, phrase. I removed the black card divided as they separated up my designs too much, whereas without them, they flow better. For my final design board, I decided not to use specification drawings, as they have already been used and developed within my sketchbook work, but also because my images from my photoshoot worked so well. I have used the images, both front and back shots of my garment, as 3D specification drawings. They work well with the boards and the colour scheme flows.

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LOOKBOOK

As well as creating a magazine which included my marketing report, press release and photo shoot imagery, I wanted to create a look book that allowed for me to have more imagery for people to view at my exhibition, as the photographs turned out so well. I used a photo book to create high quality and professional images, that includes a lot of imagery from my photoshoot.

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CREATING MY MAGAZINE/MARKETING REPORT.

I have decided to conduct my marketing report in a magazine format, using the report as a interview. I have also incorporated my press release into this, as an introduction for me as a designer. I have stumbled across many problems during the creation of the magazine. Including the fact that I needed to include everything a high standard marketing report should have, such as the SWOT analysis, into an interview. I found that this took many attempts, using peer and tutor assessments to evaluate and reconsider the format. These drafts can be found tied into my book. These drafts included identifying the 4 promotion points and the SWOT analysis. However, after many reviews, I finally managed to produce a marketing report that included everything, and I am very pleased with the result, despite the commitment and effort it took to produce. I then needed to insert my report and press release into an actual magazine. I decided to use Adobe Indesign, a very complex but professional tool that would give me the outcome that I needed. Using online tutorials and help from peers and tutors, I was able to produce a high quality magazine, which we later decided would become an insert into a main magazine, that was focused solely on me, emerging as a new designer. I then printed, cut and pieced the magazine together myself, instead of using an online tool, as I believe I was able to produce an equally professional finish as they would have. I have used SRA3 paper for my magazine, to give a glossy finish, and 300 thickness SRA3 paper for the front and back cover, to make it sturdier. I have produced 4 copies that can then be viewed by everyone during my presentation and my exhibition.

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COSTING SHEET AND LAY PLANS

After finalizing my garment, I needed to total up a final cost. In the industry, this method is using to calculate how much a garment should be retailed for. However, as I do not plan on selling my garment, this would not apply to my company, but if I were to create a diffusion range, this would apply. I totaled up the cost of my material and threads etc. and applied VAT and labour costs. I used the following equation. Total Cost + Labour x 3 + VAT x 20 = Total Retail Cost. I have also included some of my lay plans, which would be used to save money on amounts of fabric bought, when creating mass production of certain items of clothing. My items are one off and will not be mass produced, however, they are still needed to keep unnecessary costs down.

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DESIGN BOARD IDEAS

Looking back at previous projects and the feedback that I have received based on my design boards, I now know that I need to develop my boards to look more professional and appropriate to my theme. This first board was inspired by the black cut out card on the first page of my sketchbook, inspired by geometric shapes. I decided cut out black card using stencils and a scalpel to achieve a high quality result. I then took my developed illustrations and applied them to my board, weaving the illustrations, wherever appropriate through the black card, which I would then stick to the white card. Black card looks better on the white instead of the opposite, as black card gives a higher quality finish and I found that white becomes tacky very easily.

This board is another idea for a design board. I decided to take a different approach, by cutting up black card evenly on the guillotine, before sticking it to my board in even sections. To stick down items to my board, instead of using a glue stick, I have used spray mount in a spray booth, as it gives a more professional finish and prevents any messy glue marks on the card. I then took a stencil and drew several different shapes onto my board, shading using 2B and 4B artist pencils, to give an effective 3D effect. I also created a rough idea of a logo in the bottom corner, however I decided against this as I think that a creative font would be more appropriate. If I decide on this board to be my final idea, I will develop it further.

This idea is another development of my final design boards. I have used geometric shapes, which are very fitting to my theme, to create a bold statement. I have used black felt pen to shade the shapes onto white card, making sure to not create any patchy areas, which was difficult. The pen also bled easily onto the white areas. I think that this board is bold and fits my theme well, however, if I were to use it, I would need to cut out black card using a scalpel to create a more desired effect.

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PHOTOSHOOT IMAGERY

These images were produced from my photoshoot. I decided to use a model that was blonde and looked good with minimal makeup. Using my photoshoot story board for inspiration, my model had simple, pulled back into a low center parting ponytail, with bold winged eyeliner. My model fitted my garment perfectly and her figure and posture suited the design well. I used some simple block heel strappy heels in black, which added height to my culottes perfectly. I did not encounter any problems during my photoshoot and I am very pleased with the final outcome.

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